AfriExporter Academy

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals course will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Participants will become more confident, handle objections, and learning how to be a great closer. Read more

ITS - eBUS - 002 - Search Engine Optimization Search Engine Optimization or SEO is the process of influencing the position of a website in a search engine’s UNPAID results.   In this unit you will: - Learn about the process involved in preparing and submitting  your website to Internet search engines. This will be achieved by: -  Learning how to prepare your website for search engine submission. - Analysing search engine strategy. - Examining the various search engines available on the internet.   Read more

ITS - EMO - 004 - Segmentation Without doubt it would be ideal for a company to offer a personalised product to each of its clients.  As this is virtually impossible, we need to look for ways to offer products that are personalised for different groups or segments of the market.  Todays markets are more volatile than before and possibly the traditional mass media advertising focus is no longer appropriate.  One option is to target different niches of market where we have the resources to satisfy that niches needs and wants.  This is possible with Market Segmentation.  That is, dividing the market into groups of potential clients with similar needs and profiles which possess similar buying habits. In this unit, you will learn about market segmentation and its importance to international marketing.   This will be achieved by : - Analysing the need for segmentation - Examining the most common segmentation criteria - Outlining statustical studies on segmentation - Detailing some strategies that can be applied to new export markets. Read more

As we grow, we learn to become leaders. Being a leader is natural for some, and learned for others. No matter how we have become a leader, it is important to remember we must lead ourselves before we lead others. Take the time to motivate yourself and realize that you can do it. With our Self-Leadership course, participants will discover the specifics of how to be a better leader for themselves and for others. Participants will be able to guide themselves in positives ways, which equals success! Read more

Servant leadership can seem like a contradicting term, but it is becoming a very popular tool in many businesses. Servant leadership is a philosophy that involves focusing on others, on their success, and in turn to build better relationships that benefit both manager and employee. Servant leadership shows that managers can be great leaders while boosting their employee’s confidence and further their success at the same time. With our Servant Leadership course, participants will focus on the growth and development of their employees and ensuring their success. In doing so, the leader succeeds when their employees do. With a business team, servant leadership can not only help employees achieve and grow, but it can also benefit their leaders and the company as a whole. Read more

SharePoint 365 Essentials In this course, participants will learn how to sign on to the Microsoft Office 365 portal, and see where their SharePoint content will be stored. They will learn about the home page of the portal, where to sign into the Team Site and the Office 365 web apps, including Outlook. Through SharePoint Essentials, participants will take a look at the Team Site and how to navigate around and view the SharePoint site. SharePoint Online is the Office 365 answer to collaboration. SharePoint Online will let your participants manage documents and information in one place that customers and colleagues can access from virtually anywhere. Read more