AfriExporter Academy

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide participants with a great set of skills to market a business online. Content is the king of Internet marketing, and participants will need to know how to utilize great content. If you want your business to grow then participants need to understand Internet Marketing Fundamentals. Read more

We've all met that dynamic, charismatic person that just has a way with others, and has a way of being remembered. Participants will identify ways of creating a powerful introduction, remembering names, and managing situations when you’ve forgotten someone’s name. The Interpersonal Skills course will help participants work towards being that unforgettable person by providing communication skills, negotiation techniques, tips on making an impact, and advice on networking and starting conversations. They will also identify the skills needed in starting a conversation, moving a conversation along, and progressing to higher levels of conversation. Read more

ITS - eBUS - 001 Introduction to e-Business and Internet Marketing In this unit you will: - Learn about the key principles of e-Business and Internet Marketing with Keyword Research. This will be achieved by: - An introduction and examination into the nature and importance of eBusiness in international trade - Analysing the evolution from the traditional economy into the new digital economy. - Analysis of the various business models in the e-business marketplace and the features of each. - Detailing the various advantages and disadvantages of e-business to the potential customer. - Presenting a basic understanding of the nature and benefits of Internet Marketing - Understanding the process of Keyword Research and applying it to our business. Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!   Read more

ITS - EMO - 001 - Introduction to Exporting In this unit you will learn about export transactions.  The difficulties with them and how to overcome these difficulties.   This will be achieved by: - Examining the fundamental questions related to the export process - Analysing the challenges to be overcome in an export transaction - And detailing the steps necessary to start with the export process. Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!   Read more

ITS-01-EMO-002 - Introduction to International Marketing Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing.  We will study the '4 P's' concept and the international marketing plan.   The correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify.  Read more

ITS - TCP - 001 - Introduction to International Trade In recent years the world economy has been undergoing profound changes. Domestic trade has become global trade, where the entire world is a global market. In this unit you will learn about the nature and background of International Trade. This will be achieved by: - Learning about liberalisation and the origins of the WTO. - Learning about globalisation and the positive and negative effects of globalisation. - Exploring the various World Economic Agreements and their relevance to the different regions throughout the world. - Reviewing the various World Organisations and their influence on International Trade. - Exploring the history of International Trade. Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!     Read more