AfriExporter Academy

ITS - EMO - 005 - Country Image The influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter.  The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image.  The exporter should find out how his own country image is portrayed in the target market.  If this image is positive, the most logical thing would be to use this image in the exporters favour in marketing plans.  If the image is negative,  then we need to use the marketing mix to draw the importer or consumer's attention towards other variables of marketing. In this unit you will learn about the influence of a country's image on its perception in export markets.   This will be achieved by: - Examining what is a country's international image - Analysing how we can use our country image to promote export sales - Detailing the factors which influence a country's image abroad. Read more

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more. Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. In this course, participants will develop the skills needed to promote, host, or facilitate a great Webinar for their company. Sharing your passion and knowledge with a Webinar is the best way to reach many. Read more

In the past few decades, psychologists and business people alike have discovered that successful problem solvers tend to use the same type of process to identify and implement the solutions to their problems. This process works for any kind of problem, large or small. The Creative Problem Solving course will give participants an overview of the entire creative problem solving process, as well as key problem solving tools that they can use every day. Skills such as brainstorming, information gathering, analyzing data, and identifying resources will be covered throughout the course. Read more

Crisis management is as important as finance management, personnel management, etc. Having a clear and effective program and plan for an event is critical not only to your survival, but critical to the profitability and possibly the survival of the company. Being able to identify risk, assess the situation and respond appropriately is important, and requires not only training, but practice. With our Crisis Management course, participants will understand that a crisis can occur any time. They will develop skills needed for certain negative events. Also, they will be able to recognize warning signs to help avoid negative situations completely, or, if the situation occurs, better manage the crisis. Read more

Critical Thinking provides you with the skills to analyze and evaluate information. With these skills you are able to obtain the greatest amount of knowledge from a piece of data. It provides the best chance of making the correct decision, and minimizes damages if a mistake does occur. Our Critical Thinking course will lead participants to become a more rational and disciplined thinker. It will reduce their bias which will provide a greater understanding of their environment. This course will provide participants the skills to evaluate, identify, and distinguish between relevant and irrelevant information which will provide an incredible boost in performance. Read more

Each and every one of us serves customers, whether we realize it or not. Maybe you"re on the front lines of a company, serving the people who buy your products. Perhaps you"re an accountant, serving the employees by producing their pay checks and keeping the company running. Or maybe you"re a company owner, serving your staff and your customers. The Customer Service course will look at all types of customers and how we can serve them better and improve ourselves in the process. Participants will be provided a strong skillset including in-person and over the phone techniques, dealing with difficult customers, and generating return business. Read more