Description
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Objectives
Module One: Getting Started
Module Two: What is Marketing?
- What is a Market?
- Marketing is Not Selling
- Understanding Customer Needs
- Defining Your Product or Service
- Case Study
- Review Questions
Module Three: Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Marketing
- Outgoing Marketing
- Case Study
- Review Questions
Module Four: Common Marketing Types (II)
- Guerilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
- Case Study
- Review Questions
Module Five: The Marketing Mix
- Product
- Price
- Promotion
- Place
- Case Study
- Review Questions
Module Six: Communicating the Right Way
- The Marketing Pitch
- Sell Value Not Price
- Fun and Entertaining is Powerful
- Choosing the Right Media
- Case Study
- Review Questions
Module Seven: Customer Communications
- Give Your Customers a Voice
- It’s Not About You, It’s About Them
- Every Interaction Counts
- Answer Questions Honestly
- Case Study
- Review Questions
Module Eight: Marketing Goals
- Brand Switching
- Repeat Purchases
- Brand Loyalty
- Inform and Educate
- Case Study
- Review Questions
Module Nine: The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
- Case Study
- Review Questions
Module Ten: Marketing Mistakes (I)
- Not Taking Social Media Seriously
- Not Having a USP
- Cross Cultural and International Translations
- Not Building a Relationship
- Case Study
- Review Questions
Module Eleven: Marketing Mistakes (II)
- Not Having a Plan
- Aiming at Everyone
- Not Tracking Metrics
- Not Listening to Your Customers
- Case Study
- Review Questions
Certificate
By completing/passing this course, you will attain the certificate eBSI International Trade Short Course Certificate
TERMS AND CONDITIONS
By accepting the Terms and Conditions for using the online facility you declare that all information provided by you is correct. The falsification of any information provided by you, or the provision of incorrect information may result in the imposition of a financial penalty and/or expulsion from the eBSI Export Academy.
Payment by you to the eBSI Export Academy does not constitute a binding contract. The eBSI Export Academy reserves the right to subsequently amend or adjust any fee charged to the student by the online facility at the eBSI Export Academy’s own discretion.
A student may be denied permission to progress in his/her programme of study if all fees have not been paid in full.
The eBSI Export Academy may at any time at its sole discretion modify the terms of access to this facility. Your continued use of the facility following any such modification shall be deemed acceptance of such modification. Disputes arising from the use of this facility and the interpretation of the eBSI Export Academy’s Terms and Conditions are subject to the laws of the Republic of Ireland. Disputes will be brought before the Irish courts. The eBSI Export Academy reserves the right to institute proceedings in the country of your residence.
FEE REFUNDS POLICY
If, for whatever reason, you are unsatisfied with our service, you have the right to cancel your order within seven days of payment and get a full refund, in accordance with EU regulations with the exception of services that start before this cooling off period. To cancel an order, please send us an email at info@ebsi.ie quoting the Invoice No. you received from eBSI Export Academy, the reason for cancellation and the name of the person who made the transaction.
Following the cooling off period, eBSI Export Academy accepts no obligation to refund any fee (or part fee) paid by a student to the eBSI Export Academy or to a Student who withdraws from the course. A full refund will only be given to all applicants for courses which do not proceed.
If you disagree with any of the terms and conditions and/or with any other of the applicable provisions of the eBSI Export Academy Regulations you are not permitted to use this facility.
PRIVACY POLICY
Any information which is provided by you will be treated with accordance with the terms of the Data Protection Act, on the Protection of Individuals with regard to the Processing of Personal Data and on the Free Movement of Such Data. If at any time after giving us personal information you decide that you no longer wish us to hold or use this information, or in the case that the information becomes out of date, you are free to notify us, and we will remove or rectify the information within a reasonable time.
Statistical and analytical information collected through the standard operation of our internet servers and logs provides us with general and not individually specific information. The eBSI Export Academy may use this information for general statistical purposes and will make no attempt to identify individual users, or to associate any technical information collected through the standard operation of our internet servers and logs with any individual user.
SECURITY INFORMATION
Your Personal Data is held on secure servers hosted by our Internet Service Provider. The nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. However, we will take all reasonable steps (including appropriate technical and organisational measures) to protect your Personal Data.
Shopping Cart
Your cart is empty