Description
In this course, participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Objectives
Module One: Getting Started
Module Two: Networking for Success (I)
- Overview
- Creating an Effective Introduction
- Making a Great First Impression
Module Three: Networking For Success (II)
- Overview
- Minimizing Nervousness
- Using Business Cards Effectively
- Remembering Names
Module Four: The Meet and Greet
- Overview
- The Three-Step Process
- The Four Levels of Conversation
- Case Study (I)
- Case Study (II)
Module Five: Dressing for Success
- Overview
- The Meaning of Colors
- Interpreting Common Dress Codes
- Deciding What to Wear
Module Six: Writing
- Overview
- Business Letters
- Writing Proposals
- Reports
- Executive Summaries
Module Seven: Setting Goals
- Overview
- Understanding Goals
- SMART Goals
- Helping Others with Goal Setting
- Case Study
- Review Questions
Module Eight: Media Relations
- Overview
- Television
- Web Presence, Blogs & the Internet
- Case Study
- Review Questions
Module Nine: Issues and Crisis Communication Planning
- Overview
- Gauging the Impending Crisis Level
- Providing Feedback and Insights
- How Information Will be Distributed
- Tracking the Overall Effect
- Case Study
- Review Questions
Module Ten: Social Media (The PR Toolkit)
- Overview
- Blogs
- Wikis
- Podcasts
- Social Bookmarks
- RSS Feeds
- Case Study
- Review Questions
Module Eleven: Employee Communications
- Overview
- Verbal Communication
- Non-Verbal Communication Skills
- Email Etiquette
- Negotiation Skills
- Making an Impact
- Case Study
- Review Questions
Certificate
By completing/passing this course, you will attain the certificate eBSI Soft Skills Certificate of Completion
TERMS AND CONDITIONS
By accepting the Terms and Conditions for using the online facility you declare that all information provided by you is correct. The falsification of any information provided by you, or the provision of incorrect information may result in the imposition of a financial penalty and/or expulsion from the eBSI Export Academy.
Payment by you to the eBSI Export Academy does not constitute a binding contract. The eBSI Export Academy reserves the right to subsequently amend or adjust any fee charged to the student by the online facility at the eBSI Export Academy’s own discretion.
A student may be denied permission to progress in his/her programme of study if all fees have not been paid in full.
The eBSI Export Academy may at any time at its sole discretion modify the terms of access to this facility. Your continued use of the facility following any such modification shall be deemed acceptance of such modification. Disputes arising from the use of this facility and the interpretation of the eBSI Export Academy’s Terms and Conditions are subject to the laws of the Republic of Ireland. Disputes will be brought before the Irish courts. The eBSI Export Academy reserves the right to institute proceedings in the country of your residence.
FEE REFUNDS POLICY
If, for whatever reason, you are unsatisfied with our service, you have the right to cancel your order within seven days of payment and get a full refund, in accordance with EU regulations with the exception of services that start before this cooling off period. To cancel an order, please send us an email at info@ebsi.ie quoting the Invoice No. you received from eBSI Export Academy, the reason for cancellation and the name of the person who made the transaction.
Following the cooling off period, eBSI Export Academy accepts no obligation to refund any fee (or part fee) paid by a student to the eBSI Export Academy or to a Student who withdraws from the course. A full refund will only be given to all applicants for courses which do not proceed.
If you disagree with any of the terms and conditions and/or with any other of the applicable provisions of the eBSI Export Academy Regulations you are not permitted to use this facility.
PRIVACY POLICY
Any information which is provided by you will be treated with accordance with the terms of the Data Protection Act, on the Protection of Individuals with regard to the Processing of Personal Data and on the Free Movement of Such Data. If at any time after giving us personal information you decide that you no longer wish us to hold or use this information, or in the case that the information becomes out of date, you are free to notify us, and we will remove or rectify the information within a reasonable time.
Statistical and analytical information collected through the standard operation of our internet servers and logs provides us with general and not individually specific information. The eBSI Export Academy may use this information for general statistical purposes and will make no attempt to identify individual users, or to associate any technical information collected through the standard operation of our internet servers and logs with any individual user.
SECURITY INFORMATION
Your Personal Data is held on secure servers hosted by our Internet Service Provider. The nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. However, we will take all reasonable steps (including appropriate technical and organisational measures) to protect your Personal Data.
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